Users will soon have a updated setting that permits them to lessen the quantity of AI-made media appearing in their feeds. This step comes as the company announced that it presently contains in excess of 1 thousand million AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the following weeks before a global rollout. This shift aligns with a increase in AI content, driven by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost a tenth of the fastest-growing content creators on another major platform primarily display content made by AI. A significant portion of this material is deemed “AI slop”, a phrase for inferior, factory-style content that is typically illogical or dreamlike.
Our research shows that a lot of users like content produced via AI tools, from computer-generated images to informative clips, and we want to provide users the option to see more or less of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its service labeled as made with AI. In total, over 100 million pieces of content are added to the platform every day, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the level of artificial media they view by using the content preference setting in the application and choosing the AI content topic. Other topics that are already be controlled under the tool include news, style, aesthetics, and dance.
AI Disclosure Rules
TikTok’s policies require content makers to tag lifelike AI-made content, and it prohibits harmful fake videos of public figures or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
In addition, the service will henceforth apply an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This step is intended to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is also launching a $2m educational fund for specialists and institutions to create learning resources about using AI responsibly. This initiative will assist non-profit groups specializing in teaching computer science.
Moderation Strategy
The platform has justified its content review process, following controversy over intentions to make redundant a large number of content moderators in Britain. The company is set to eliminate hundreds of positions in its content moderation department in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A company official clarified that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. The platform stated a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is really helping us work at speed.”
