"A family located in the northern part of London wants to find an extraordinary and experienced instructor to assist their youngest child on his first steps to turning into an British gentleman."
When reading this advertisement, you might naturally miss the term "initial stages" as simple figurative language.
Yet, it might be the crucial element of this distinctive employment listing, as it attempts to recruit a tutor for a 12-month-old.
Hundreds of applications have since been received since the unnamed family published their request for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the advert has received notice throughout the press, with numerous questioning why?
Forward-Thinking Method
The CEO, head and founder of Tutors International, which is supporting the family in their search, said that despite first scepticism, he found the concept "far sighted", and "innovative".
When he consulted the family, he mentioned they appreciated the unusual nature of their request, and how early in age their son is.
But, they clarified that they "didn't want to wait any longer" to get a tutor, as they had postponed until their firstborn was five, and by that stage "cultural influence had by then become established".
What precisely does the family indicate by "cultural leaning"?
It's "comprehensive", Adam answered. "How you eat, the way you speak".
He stated the older sibling had picked up "really subtle, non-verbal cues" from the family, and had taken on their cultural ways. The family explained to the consultant they hoped to prevent history to recur with their new baby.
The strategy: To hire a British tutor, who should speak with RP, to shape the baby from the very start.
Osmotic Learning
"Much of the learning at the outset here is somewhat absorbed naturally," explained Adam.
It's by means of this natural absorption that the family are aiming the child will adopt the UK customs they wish to cultivate.
Adam said the tutor needed to be someone who attended "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be performing things they may not realize they're doing, effortlessly," he added.
Money No Object
The family informed the expert the selected educator should ideally also have knowledge of or passion in riding, winter sports, the arts and musical activities so as to influence the child in a broad spectrum of passions.
More than that though, he explained the family hoped the tutor to register the child on a range of classes so the child would be "horseback riding and starting an tool by the time they are about three years old".
In the family's minds, guiding their son become a "British gentleman" will lead to success and create opportunities.
"For all the rights and wrongs of that, because it's certainly a social class indicator," he adds.
But, despite all this instruction in "Britishness", would the child adopt what is termed cultural leaning from the multicultural family he is raised by regardless?
"Yes", answered Adam. "They realize this could fail, but they've simply adopted the attitude of, 'we should try and let's go as early as we can', because the expense of it is not relevant," he explained.
Overly Optimistic
Several in the private teaching field who have these concerns.
Peter Cui, head and founder of a tutoring service, who provides personal educators, stated that "the journey of becoming bicultural, or actually, discovering oneself, is something that must be lived into, not designed."
The expert wrote that he had relocated from Asia to the United Kingdom at the time of 7 years old, and had been brought up understanding and embodying two backgrounds. He progressed to be educated at Cambridge University.
"The concept that one individual can act as a embodiment of English culture, a person who can possibly impart the attributes of a British gentleman onto a infant child, appears optimistic and unrealistic," he commented.
"In my experience, engaging a distinctly British tutor from early childhood will does not instantly create the goal they desire.
"I wasn't provided with that kind of mentor, and nevertheless I have been fortunate enough to experience many of the situations they hope for their son."
He continued: "The reality is, personal identity can not be imposed from the external environment; it must be chosen, and it must originate internally."
Purchasing UK Culture
Of course, Britishness is something Adam believes can be educated – and marketed.
"In my view the reality that the global community holds us in this light is something that we should be cherishing|valuing|appreciating